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Managerial Economics: Analysis, Problems, Cases - 8th Ed Wiley International Editions

Truett and Truett´s Eighth Edition shows how to use economic analysis to solve problems and make effective decisions in the complex world of business. The highly successful problem-solving approach, c...

 
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Thinking Strategically Baker & Taylor

A major bestseller in Japan, Financial Times Top Ten book of the year, Book-of-the-Month Club bestseller, and required reading at the best business schools, Thinking Strategically is a crash course in...

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Harry Potter - The Story Of A Global Business Phenomenon Palgrave Macmillan Usa

The Harry Potter books are some of the bestselling books of all time. In this fascinating study, Susan Gunelius analyzes every aspect of the brand phenomenon that is Harry Potter. Delving into price w...

Este produto está temporariamente indisponível.

Introduction To Environmental Economics - 2nd Ed Oxford (inglaterra)

An understanding of economics is vital to any understanding of why environmental problems occur and what best to do about them. This book provides an introduction to the subject of environmental econo...

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Global Tilt Random House (penguin Usa)

The world’s economic center of gravity has shifted. Permanently. Do you know what it now takes to succeed? The global tilt is nothing less than an irreversible shift of economic power—jobs, wealth, a...

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Startup Owner´s Manual, The - The Step-by-step Guide For Building A Great Company Baker & Taylor

Power your startup to success with The Startup Owner´s Manual.This near-encyclopedic guide unlocks the secrets to startup success - walking you, step-by-step, through the tested and proven Customer De...

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Lean Startup, The - How Today´s Entrepreneurs Use Continuous Innovation To Create Radically Successful Businesses Random House (penguin Usa)

Most startups fail. But many of those failures are preventable. The Lean Startup is a new approach being adopted across the globe, changing the way companies are built and new products are launched. ...

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Economic Development In Latin America Palgrave Macmillan Usa

This book provides some important insights into some of the characteristics of development as experienced by a sub-set of Latin American countries.

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Stakeholder Theory Cambridge Usa

In 1984, R. Edward Freeman published his landmark book, Strategic Management: A Stakeholder Approach, a work that set the agenda for what we now call stakeholder theory. In the intervening years, the ...

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Macroeconomics - A European Text - 6th Ed Oxford University

Macroeconomics provides a comprehensive analsysis of contemporary macroeconomics. It analyses different theoretical approaches and contextualises theory with up-to-date monetary policy examples. These...

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International Business - Challenges And Choices - 2nd Ed Oxford (inglaterra)

This stimulating text provides a truly international perspective, with a wealth of real life examples from developed and emerging countries to help students envisage how organizations across the globe...

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