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MANAGERIAL ECONOMICS: ANALYSIS, PROBLEMS, CASES - 8TH ED wiley international editions

Truett and Truett´s Eighth Edition shows how to use economic analysis to solve problems and make effective decisions in the complex world of business. The highly successful problem-solving approach, c...

R$ 725,96
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ACTIVE LISTENING john wiley

Active listening is a person’s willingness and ability to hear and understand. At its core, active listening is a state of mind that involves paying full and careful attention to the other person, avo...

R$ 84,37
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AUSTERITY - THE HISTPOORY OF A DANGEROUS IDEA oxford (usa)

Governments today in both Europe and the United States have succeeded in casting government spending as reckless wastefulness that has made the economy worse. In contrast, they have advanced a policy ...

R$ 165,67
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ECONOMIC GROWTH pearson higher education

Written by David N. Weil of Brown University, one of the top researchers in the field, this textbook is intended for undergraduate courses in economic growth, and it also will be of interest to instru...

R$ 337,00
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ECONOMICS: PRINCIPLES & TOOLS pearson higher education

An economics textbooks designed to keep the student's attention, with activities, like the economic detective exercises, and tools for using the information in the text hands on. The companion CD-ROM ...

R$ 212,00
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THINKING STRATEGICALLY baker & taylor

A major bestseller in Japan, Financial Times Top Ten book of the year, Book-of-the-Month Club bestseller, and required reading at the best business schools, Thinking Strategically is a crash course in...

R$ 141,56
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THE TRAVELS OF A T SHIRT IN THE GLOBAL ECONOMY - 2ND EDITION john wiley

During a 1999 protest of the World Trade Organization, Rivoli, an economics professor at Georgetown, looked on as an activist seized the microphone and demanded, "Who made your T-shirt?" Rivoli determ...

R$ 133,79
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ECONOMICS OF GROWTH baker & taylor

A comprehensive, rigorous, and up-to-date introduction to growth economics that presents all the major growth paradigms and shows how they can be used to analyze the growth process and growth policy d...

R$ 485,55
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DESIGNING THINKING - INTEGRATING INNOVATION - 3RD ED random house (penguin usa)

Design Thinking is packed with intriguing case studies and practical advice from industry experts. This anthology is organized into three sections that focus on the use of design for innovation and br...

R$ 150,20
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OXFORD HANDBOOK OF REGULATION, THE oxford (usa)

Regulation is often thought of as an activity that restricts behavior and prevents the occurrence of certain undesirable activities, but the influence of regulation can also be enabling or facilitativ...

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THE ECONOMICS AND POLITICS OF ACCOUNTING oxford (inglaterra)

Accounting and the role of Accountants has permeated the modern societies. For the most part, we have accepted the impartiality and objectivity of accounting and not recognized how accounting systems ...

R$ 229,00
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ECONOMICS AND CONSUMER BEHAVIOR cambridge usa

For advanced courses in economic analysis, this book presents the economic theory of consumer behavior, focusing on the applications of the theory to welfare economies and econometric analysis.

R$ 317,73
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HARRY POTTER - THE STORY OF A GLOBAL BUSINESS PHENOMENON palgrave macmillan usa

The Harry Potter books are some of the bestselling books of all time. In this fascinating study, Susan Gunelius analyzes every aspect of the brand phenomenon that is Harry Potter. Delving into price w...

R$ 217,47
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SELECTED WORKS OF JOSEPH E. STIGLITZ - VOL 2 - INFORMATION AND ECONOMIC ANALYSIS - APPLICATIONS TO CAPITAL, LABOR, AND PRODUCT MARKETS oxford (usa)

This is the second of six volumes in a series of selected scientific papers by one of the world´s most distinguished economists. Volume I presented the basic concepts in the Economics of Information, ...

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INTRODUCTION TO ENVIRONMENTAL ECONOMICS - 2ND ED oxford (inglaterra)

An understanding of economics is vital to any understanding of why environmental problems occur and what best to do about them. This book provides an introduction to the subject of environmental econo...

R$ 439,59
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BUSINESS ECONOMICS - 2ND ED oxford (inglaterra)

Featuring top practitioners from organizations including Deloitte, PricewaterhouseCoopers, Simon-Kucher & Partners and Mission Burrito, Business Economics offers students real insight into how economi...

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MAONOMICS random house (penguin usa)

With the end of the Cold War, it was believed that Western capitalism had finally triumphed over Communism. In Maonomics: Why Chinese Communists Make Better Capitalists than We Do, Napoleoni argues ju...

R$ 114,08
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CHINA´S SILENT ARMY random house (penguin usa)

Beijing-based journalists Juan Pablo Cardenal and Heriberto Araújo crisscrossed the globe from 2009-2011 to investigate how the Chinese are literally making the developing world in their own image. Wh...

R$ 156,52
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GLOBAL TILT random house (penguin usa)

The world’s economic center of gravity has shifted. Permanently. Do you know what it now takes to succeed? The global tilt is nothing less than an irreversible shift of economic power—jobs, wealth, a...

R$ 168,56
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UPSIDE OF IRRATIONALITY, THE - THE UNEXPECTED BENEFITS OF DEFYING LOGIC harpercollins usa

How can large bonuses sometimes make CEOs less productive? Why is revenge so important to us? How can confusing directions actually help us? Why is there a difference between what we think will make u...

R$ 99,62
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STARTUP OWNER´S MANUAL, THE - THE STEP-BY-STEP GUIDE FOR BUILDING A GREAT COMPANY baker & taylor

Power your startup to success with The Startup Owner´s Manual.This near-encyclopedic guide unlocks the secrets to startup success - walking you, step-by-step, through the tested and proven Customer De...

R$ 298,80
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LEAN STARTUP, THE - HOW TODAY´S ENTREPRENEURS USE CONTINUOUS INNOVATION TO CREATE RADICALLY SUCCESSFUL BUSINESSES random house (penguin usa)

Most startups fail. But many of those failures are preventable. The Lean Startup is a new approach being adopted across the globe, changing the way companies are built and new products are launched. ...

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ECONOMIC DEVELOPMENT IN LATIN AMERICA palgrave macmillan usa

This book provides some important insights into some of the characteristics of development as experienced by a sub-set of Latin American countries.

R$ 319,00
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STAKEHOLDER THEORY cambridge usa

In 1984, R. Edward Freeman published his landmark book, Strategic Management: A Stakeholder Approach, a work that set the agenda for what we now call stakeholder theory. In the intervening years, the ...

R$ 803,67
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IN THE SHADOW OF ADAM SMITH macmillan usa

Donald Rutherford DONALD RUTHERFORD was educated at Oxford University. After a short sojourn in the City of London as an investment analyst and financial journalist he came to Edinburgh University. A ...

R$ 249,20
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ECONOMICS oxford (inglaterra)

Witztum´s text is a robust and challenging introduction to the key principles of economics. It delivers a comprehensive and focused view of the logical core of economic analysis. Presented in a clear ...

R$ 586,15
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ECONOMIC GROWTH - 2ND ED baker & taylor

This graduate level text on economic growth surveys neoclassical and more recent growth theories, stressing their empirical implications and the relation of theory to data and evidence. The authors ha...

R$ 612,54
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BETWEEN IMITATION AND INNOVATION oxford (inglaterra)

editors are leading academics with international reputations contributors are international experts of strong interdisciplinary interest addresses key issues of ´lean production´ companion volume to O...

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MATERIALS MARKET HOW ECONOMIC AGENTS ARE CONSTRUCTED oxford (inglaterra)

Financial markets, processes, and instruments are often difficult to fathom; and recent turbulence suggests they may be out of control in some respects. Donald Mackenzie is one of the most perceptive ...

R$ 435,01
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URBAN AND REGIONAL ECONOMICS oxford (inglaterra)

This text explains the spatial economic underpinnings of the behaviour of urban and regional economies. This is in order to highlight the differences between the two types of economy. By adopting an e...

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GAME THEORY AND ECONOMIC MODELLING baker & taylor

This book examines why game theory has become such a popular tool of analysis. It investigates the deficiencies in this methodology and goes on to consider whether its popularity will fade or remain a...

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EXTREME VALUE THEORY - AN INTRODUCTION baker & taylor

This treatment of extreme value theory is unique in book literature in that it focuses on some beautiful theoretical results along with applications. All the main topics covering the heart of the subj...

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