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DICTIONARY OF MARKETING - THIRD EDITION bloomsbury

This is a comprehensive vocabulary of marketing terms, all explained in clear, simple English. Each entry has a part of speech, a note on grammar and an encyclopaedic commentary. ...

R$ 91.51
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CAMBRIDGE ENGLISH FOR MARKETING STUDENT´S BOOK cambridge university

Endorsed by the Chartered Institute of Marketing (CIM), this short course (40-60 hours) uses practical tasks and realistic scenarios to develop the specialist language and communication skills needed ...

R$ 193.00
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BOND MARKETS, ANALYSIS AND STRATEGIES - 6TH ED prentice hall (pearson)

FOR INTRODUCTORY STATICS COURSES FOUND IN MECHANICAL ENGINEERING, CIVIL ENGINEERING, AERONAUTICAL ENGINEERING, AND ENGINEERING MECHANICS DEPARTMENTS.   THIS BEST-SELLING TEXT OFFERS A CONCISE YET THOR...

R$ 402.00
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MARKETING OF HIGH TECHNOLOGY PRODUCTS AND INNOVATIONS - 3RD ED pearson higher education

Provide Your Students with the Vital Information They Need to Successfully Market High-tech Products Marketing of High-Technology Products and Innovations is the only text on the market that focuses...

R$ 660.00
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MARKETING MANAGEMENT - 14TH ED pearson higher education

Stay on the cutting-edge with the gold standard text that reflects the latest in marketing theory and practice. Marketing Management is the gold standard marketing text because its content and organiz...

R$ 1,235.00
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IN SEARCH OF A NEW LOGIC FOR MARKETING john wiley

The book features 9 previously published journal articles written by Christian Gronroos between 1979 to date. Four of the articles will be on service marketing and four on relationship marketing, wh...

R$ 282.40
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ESSENTIALS OF MARKETING RESEARCH national geographic & cengage elt

Focusing on students as managers, the exciting new ESSENTIALS OF MARKETING RESEARCH, 5E, International Edition offers concise yet thorough coverage that delivers the essential information students nee...

R$ 652.95
R$ 457.06
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GLOBAL MARKETING - 6TH EDITION pearson higher education

Global Marketing strives to reflect current issues and events while offering conceptual and analytical tools that will help readers apply the 4Ps to global marketing. Introduction to Global Marketi...

R$ 513.00
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MANAGEMENT OF STRATEGY, THE - CONCEPTS AND CASES, INTERNATIONAL EDITION - 10TH ED cengage tecnicos importados

Introduce your students to strategic management with the market-leading text that sets the standard for the most complete, relevant presentation. Written by highly respected experts and prestigious in...

R$ 619.95
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MARKETING RESEARCH: AN APPLIED ORIENTATION 6TH ED prentice hall (pearson)

Marketing Research: An Applied Orientation takes a unique applied and managerial orientation that illustrates the interaction between marketing research decisions and marketing management decisions. ...

R$ 538.65
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ADVERTISING & IMC - PRINCIPLES AND PRACTICE PLUS 2014 MYMARKETLAB WITH PEARSON ETEXT - ACCESS CARD PACKAGE - 10TH ED pearson higher education

Advertising tracks the changes in today’s dynamic world of media and marketing communication—as well as the implications of these changes to traditional practice—and presents them to students through ...

R$ 1,313.00
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CONSUMER BEHAVIOR: BUYING, HAVING, AND BEING PLUS 2014 MYMARKETINGLAB WITH PEARSON ETEXT - ACCESS CARD PACKAGE - 11TH ED pearson higher education

Access codes that are purchased from sellers other than Pearson carry a higher risk of being either the wrong ISBN or a previously redeemed code. Check with the seller prior to purchase. -- For unde...

R$ 1,183.00
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MARKETING METRICS - 2ND ED pearson higher education

It is essential for marketers and their business colleagues to receive a return on every marketing investment that is made. This widely-praised reference has established itself as the definitive guide...

R$ 208.00
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DIGIMARKETING john wiley

We are all DigiMarketers now' - or we should be. The authors have for the first time provided a lucid, hype-free, business-based and practical guide to the new age of marketing: it is a kind of digi...

R$ 268.28
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CONSUMER BEHAVIOR pearson higher education

FOR COURSES IN CONSTRUCTION SCHEDULING AND CONSTRUCTION PROJECT MANAGEMENT AS TAUGHT IN 2-YEAR AND 4-YEAR DEPARTMENTS OF CONSTRUCTION MANAGEMENT OR TECHNOLOGY. DESIGNED TO ADD A PRACTICAL HANDS-ON PER...

R$ 299.00
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MARKETG LEADERSHIP HOSPITALITY AND TOURISM AND CD - 4TH ED pearson higher education

MARKETG LEADERSHIP HOSPITALITY AND TOURISM AND CD - 4TH ED

R$ 363.00
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CUSTOMER RELATIONSHIP MANAGEMENT : A DATABASED APPROACH wiley international editions

Customer Relationship Management: A Databased Approach offers the promise of maximized profits for today´s highly competitive businesses. This innovative book provides readers with the tools and techn...

R$ 188.82
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STRATEGIC MARKET MANAGEMENT - 8TH ED wiley international editions

Updated to reflect current business thinking and market conditions, this new edition of Strategic Market Management illustrates a structured approach to external market analysis that business managers...

R$ 249.54
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MARKETING - 9TH ED mcgraw hill professional

Marketing, 9/e by Kerin, Hartley and Rudelius continues a tradition of leading the market with contemporary, cutting-edge content presented in a conversational student-oriented style, supported by the...

R$ 1,059.00
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OCEAN - POP! OPPOSITES ciranda cultural

Everyone is welcome in the pop-ocean. Big or small, under or over, new animals pop-up on every spread! With fun facts to find too. Não recomendado para menores de 3 anos de idade.

R$ 44.90
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PRINCIPLES OF MARKETING - 13TH EDITION pearson higher education

Marketing challenge is creating vibrant, interactive communities of consumers who make products and brands a part of their daily lives. Learn how to create value and gain loyal customers. Kotler/Armst...

R$ 500.00
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EUROPEAN CASES IN RETAILING blackwell (wiley)

This new casebook on retailing contains seventeen new cases illustrating the key issues facing European retailers today.

R$ 486.79
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ADVANCED METHODS OF MARKETING RESEARCH blackwell (wiley)

Advanced Marketing Research is a companion volume to Richard Bagozzi´s Principles of Marketing Research. It is intended for students on advanced marketing research courses at the graduate and postgrad...

R$ 529.50
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MARKETING MANAGEMENT, 13TH EDITION pearson higher education

Kotler/Keller is the gold standard in the marketing management discipline because it continues to reflect the latest changes in marketing theory and practice. Breakthrough Marketing Boxes. These boxes...

R$ 521.00
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HANDBOOK OF MARKETING SCALES - 3RD ED baker & taylor

The Handbook of Marketing Scales, Third Edition, represents a clear and user-friendly collection of multi-item, self-report measures developed and frequently used in consumer behavior and marketing re...

R$ 447.83
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ONLINE MARKETING oxford (inglaterra)

Online Marketing: A Customer Led Approach provides an excellent and stimulating balance between theory and practice by recognising the advantages and drawbacks of doing business online. The text is de...

R$ 467.07
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RELATIONSHIP MARKETING oxford (inglaterra)

Relationship Marketing has been written in a highly accessible way to ensure clear understanding and ignite the reader´s interest. The author presents a critical overview of the subject to enable stud...

R$ 485.39
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MARKETING 3.0 wiley international editions

Understand the next level of marketing The new model for marketing-Marketing 3.0-treats customers not as mere consumers but as the complex, multi-dimensional human beings that they are. Customers, in ...

R$ 144.96
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LOGO DESIGN LOVE pearson higher education

In 'Logo Design Love', Irish graphic designer David Airey brings the best parts of his blog of the same name to the printed page. Just as in the blog, David fills each page of this modern-looking bo...

R$ 881.46
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ACTIVE CONSUMER - NOVELTY AND SURPRISE IN CONSUMER CHOICE taylor & francis

The consumer is also a maker. Just like a producer, consumers inevitably and constantly find themselves transforming time, material resources, and market goods into something that is good for them. Bu...

R$ 1,438.50
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MARKETING CHANNELS - 8ª ED (AIDE) cengage tecnicos importados

"Marketing Channels: A Management View, 8/e, International Edition" a market leader, is known to provide a management focus and managerial framework to the field of marketing channels. Theory, researc...

R$ 908.95
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