Sinopse

´Business across cultures´ introduces an intermediate text that features 10 case studies. Each case has interesting cross-cultural input as well as cultural information gaps. The opening warm-up discussion is followed by a variety of vocabulary exercises that precede the readings and lead to group discussion. There is a wide variety of oral tasks evolving from the reading content and the cultural information gaps. This book includes - stereotypes across cultures; making initial contacts across cultures; hospitality across cultures; time acorss cultures; decision makers across cultures; negotiations across cultures; contracts across cultures; marketing across cultures; management and employment relations across cultures; the international businessperson across cultures.

Detalhes do produto