Categorias: Idiomas | Inglês


Cross Cultural Design For It Products And Services Pei Luen Rau Crc Press (taylor & Francis)
Avaliações

Por: R$ 937,65

em até 4x sem juros no cartão

Status Produto Produto sob Encomenda
Sujeito a disponibilidade no fornecedor
Calcule o prazo de entrega e frete

Sinopse

With the increase of globalization of business and industry, IT products and services are often produced and marketed across geographical cultural boundaries without adequate consideration of culture. There is a high probability that IT products andservices developed in one country may not be effectively used in another country, which may hinder their market penetration, sales, and use. Based on research and practice, Cross-Cultural Design for IT Products and Services provides a resource for human factors engineers, designers, and marketing professionals who define and develop IT products and services for the global market. With its extensive review of cross-cultural theory and cross-cultural design literature, it is also a resource for those who are interested in research on cross-cultural design. The book presents an overview of the dimensions of culture that have implications for human information processing and affective response. It examines a set of user interface design guidelines grouped into five areas: language, use of color, icons and images, navigation, and information architecture. Also, it addresses physical ergonomics and anthropometry issues. The text translates theory and guidelines into a practical methodology and discusses how to integrate methods of cross-cultural design into a standard engineering process for product development. The authors review and reappraise theories, models, principles, and techniques for design of IT products and services that


Detalhes do produto

Peso: 0,499 kg
Número de páginas: 263
Ano de edição: 2012
ISBN 10: 1439838739
ISBN 13: 9781439838730
Altura: 24
Largura: 16
Comprimento: 1
Edição: 1
Idioma : Inglês
Tipo de produto : Livro
Assuntos : Engenharia e Tecnologia


Quem viu este produto, comprou também!