Power your startup to success with The Startup Owner´s Manual.This near-encyclopedic guide unlocks the secrets to startup success - walking you, step-by-step, through the tested and proven Customer Development process created by startup expert Steve Blank. Whether you´re launching a physical channel startup or one that will sell through web/mobile channels, on these pages, you´ll learn how to: Use the Customer Development method to bring your business idea to life Conduct your search for a scalable, profitable business model Incorporate the Business Model Canvas as the organizing principle for startup hypotheses Find Product-Market fit Get, Keep and Grow customers Fuel growth with metrics that matter Avoid the 9 deadly sins startups commit most often The Startup Owner´s Manual lays out the best practices, lessons and tips that have swept the startup world, offering a wealth of proven advice and information for entrepreneurs of all stripes.It is the go-to resource for thousands of startups, leading universities (including Stanford, U.C. Berkeley and Columbia) and the U.S. National Science Foundation, among many others.Use it in conjunction with The Startup Owner´s Manual -- Founder´s Workbook (bit.ly/SlPQqc), an interactive tool for tracking your progress through the Customer Development process.
|Número de páginas:||608|
|Ano de edição:||2012|
|Tipo de produto :||Livro|
|Assuntos :||Administração e Negócios|